NUDISSIMO campaign key visual: two models in skin-toned bustiers next to the foundation bottle

NUDISSIMO SERUM SATIN FOUNDATION

Client Diego dalla PalmaYear 2025Services art direction, visual direction, beauty campaign, AI visual production, still-life art direction

Brief

Campaign for NUDISSIMO, a foundation with a light, natural, skin-like finish and SPF 30 protection. The communication challenge was to translate visually the feeling of a second skin and the relationship between naturalness and protection.

Approach

The visual direction explores the boundary between body and surface, between bare skin and protected skin. Tones close to skin colour and close-fitting, body-moulded styling make the idea of a second skin visible. In the still lifes, a fluid, glossy, latex-like material creates the tactile counterpoint: natural and constructed, soft and sculptural, skin and surface.

Two models in skin-toned and brown bustiers, NUDISSIMO campaign

AI still life: the NUDISSIMO bottle in a glossy, fluid nude material

skin , surfacebare , protectednatural , constructedfluid , sculptural

A visual system built around subtle tension.

Detail of the sculpted brown bustier, close-fitting like a second skin

Detail of the nude bustier, almost invisible on the skin

Credits

Client: Diego dalla Palma
Agency & Creative Direction: Liberate le Aragoste
Art Direction: Maria Cristina Iliescu
Production: Liberate le Aragoste

Photo campaign

Photography: Natasja Fourie
DOP: Stan Rey-Grange
Still Life & AI Artist: Maria Cristina Iliescu
Styling: Florian Sudres

Film

DOP: Renzo Angelillo
Film: Giuseppe Biancullo
Editing: Clizia Corti

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