Iconic Visions

Global ADV campaign for Iconic Visions, the first hair collection signed by Leonardo Rizzo for Alter Ego Italy. The collection invites you to reveal your own “inner icon”, blending Italian elegance with London creativity, with a focus on shape, texture and personal identity. The project called for a recognisable visual language, able to live both in the campaign and in editorial materials for the professional hairstyling world.

The art direction translates the character of the collection into a coordinated visual system: campaign mark, key visual, photographic direction and lookbook design. The graphics keep an essential, editorial register, leaving room for the strength of the portraits and the hair looks. Typography, layout and hierarchy build continuity between the campaign and its applications, without competing with the images. What is the best way to tell every part of who we are? In Iconic Visions we chose the mirror not as a simple reflection but as a space of awareness, where we observe ourselves, rediscover ourselves and choose who we want to be.