Ciglione Mascara

Communication campaign for Diego dalla Palma's Ciglione Mascara, developed across photography, product imagery and film. The work had to give the mascara a recognisable visual world, consistent with the brand's visual codes.

An essential visual grammar built on black, white and red. The D monogram becomes an eyebrow piercing, while the minimal hairstyle draws attention to the eyes. The red heart of the pack returns in the lip make-up and expands in the film into a large set element: a sign that travels from the product to the body and into space. AI still lifes were also developed.