Amare Yoga

Amare Yoga is a yoga studio in Bologna offering classes, workshops, events and teacher training programmes.

The project grew out of the need to update the brand identity and develop consistent, recognisable and versatile visual communication, able to support the studio's many activities across digital channels and printed materials.

The work starts from the logo restyling and extends to the ongoing management of the brand's visual communication.

The approach is to build a flexible graphic language that works across social content, information campaigns, training programmes and printed materials, keeping visual continuity between the different applications.

The aim is to communicate yoga in an accessible, contemporary way, giving identity both to the studio's everyday life and to its special initiatives.