MC ILIESCU
studio
ENIT
yogacall.it logo, a three-leaf sprout, on a blurred green background

YogaCall.it

Client YogaCall.itYear 2024Services visual identity, graphic design, ebook design, web design, digital communication

Brief

YogaCall.it is a project dedicated to yoga practice through online courses and digital content.

The work covers the definition and application of a recognisable, versatile visual identity, able to adapt to the different formats of communication. In 2024 the project also went through an update of its online platform, which meant guiding users through the transition.

Approach

The visual system combines an organic symbol, recalling a stylised figure enclosed in plant forms, with an elegant, contemporary serif logotype.

The identity unfolds across horizontal and vertical configurations, with standalone versions of the symbol and the lettering. A palette of olive green, amethyst and monochrome variants lets the brand adapt to different contexts while staying recognisable and consistent.

yogacall.it colour palette: amethyst, moss green and floral white with their tints
Instagram carousel “What is Sankalpa?”, slide 1 of 4Instagram carousel “What is Sankalpa?”, slide 2 of 4Instagram carousel “What is Sankalpa?”, slide 3 of 4Instagram carousel “What is Sankalpa?”, slide 4 of 41 / 4
yogacall.it Instagram profile on a smartphone
Instagram carousel on the Malasana pose, slide 1 of 4Instagram carousel on the Malasana pose, slide 2 of 4Instagram carousel on the Malasana pose, slide 3 of 4Instagram carousel on the Malasana pose, slide 4 of 41 / 4
yogacall.it ebook “Dal Seme al Germoglio” on a tablet, view 1yogacall.it ebook “Dal Seme al Germoglio” on a tablet, view 21 / 2
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